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WRAP |

WRAP (Waste and Resources Action Programme) is a UK-based organization that works to promote sustainable resource use by helping businesses, governments, and individuals reduce waste, recycle more, and make better use of resources. Its initiatives support the circular economy through practical solutions and collaborations.

WRAP is a UK-based non-profit organization established in 2000. Its mission is to promote sustainable resource management by working with businesses, governments, communities, and individuals. WRAP plays a leading role in transforming the way products are designed, used, and disposed of—helping to create a more circular economy.


Vision & Mission:

WRAP’s vision is a world where resources are used sustainably. Its mission is to accelerate the move to a sustainable, resource-efficient future by:

  • Reducing waste
  • Improving resource efficiency
  • Driving climate action through circular economy principles


Key Focus Areas:

  1. Circular Economy:
  2. WRAP champions the shift from a traditional linear economy (make-use-dispose) to a circular economy, where products and materials are kept in use for as long as possible.
  3. Food Waste Reduction:
  4. WRAP leads major initiatives like Love Food Hate Waste and Courtauld Commitment, helping businesses and households reduce food waste.
  5. Plastics and Packaging:
  6. Through programs like the UK Plastics Pact, WRAP collaborates with industries to eliminate problematic plastics, increase recycling, and support eco-friendly packaging design.
  7. Textiles and Clothing:
  8. WRAP runs the Textiles 2030 initiative, working with fashion brands and retailers to reduce the environmental impact of clothing through reuse, recycling, and better design.
  9. Household Waste and Recycling:
  10. It supports local authorities and consumers in improving recycling rates and reducing contamination through guidance, campaigns, and tools.
  11. Business and Supply Chain Engagement:
  12. WRAP helps businesses measure and reduce their environmental impact by offering tools, frameworks, and data-driven insights.


Global Reach:

Although WRAP originated in the UK, it now works internationally, partnering with organizations, governments, and businesses in countries across Europe, Asia, Africa, and the Americas to scale its circular economy expertise globally.


Partnerships and Influence:

WRAP collaborates with leading NGOs, companies, and government bodies. Its research and policy recommendations have informed national strategies and contributed to shaping sustainability regulations and corporate practices.


Impact:

Over the years, WRAP has significantly contributed to:

  • Diverting millions of tonnes of waste from landfill
  • Reducing greenhouse gas emissions
  • Saving businesses and consumers billions through waste prevention


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